Can My Business Survive this Crisis?

Many businesses are going to get hit hard – if not already – from the current Coronavirus pandemic. The economic disruption already falls in the trillions of dollars lost, putting households, small businesses, companies, and corporations into deep debt.

If we are all being honest, chances are, you might feel scared, uncertain and doubtful of what the future will bring:
What do I do now?

Should I let my staff go?

Do I aggressively save more money and eliminate expenses?

What’s going to happen with my clientele?

Will my clients stay with me or let me go?
The questions can go on and on and although there are no easy or right answers, what is happening is that we are being called upon to evolve, adapt and respond to change very quickly,
Here are a few ideas to start planning and implementing to help you navigate through this crisis:

Start with a three-month business strategy. You need to know exactly what you need to do and how to do it in the next 90 days. How is cash flowing into your business? What inventory can you reduce to free up cash? What other ways can you deliver your product and service? Focus on your mental and physical energy. Spend time understanding what your clients need now, how you can meet their needs and ways you can position yourself to be in front of people so they can know, like and trust you.

Market your business to reflect what is currently happening. As a collective, we are searching for leadership, certainty and income security. We are searching for answers to our current pains, not solutions to our future problems. Those who are going to seek your business right now must feel you can help them now and that their investment in your business is something they can rely on. Consider, who is your client and how will you position your business so that you can reach and speak directly to that person.

Incorporate more digital marketing. Being indoors, spending time online and with more people searching for solutions on the internet, this is the prime opportunity to focus on connection, conversation, and community in digital marketing strategies. Build your email list, grow your social media following, create ad campaigns to reach new audiences,

Believe you can grow your business and survive this crisis. Remember the days you said you wish you had time to work on that mini- business project, or a down week to implement new services, create new products or learn a new skill? Well, here it is. Now is the time to be giving more to your clients. Now is the time to help them meet their pressing needs and concerns. Now is the time to work through your strategic and marketing plan. Now is the time to grow your skills so you can grow your business. Be confident in your ability to figure things out.

Businesses that focus on these main areas are going to become successful. By paying attention to client needs and how to address them with your business effectively and efficiently, be reassured that, this too shall pass.

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Not Just for Entertainment: How AR and VR can Change Your Marketing Game

With the rise of new media and the countless number of hotels and other accommodation businesses, marketing never gets any easier. In spite of that, there is a way to stand out in the competition – and that is with the help of an augmented reality agency in Sydney. These companies will surely up your game.

There are already a lot of hotel businesses out there. And as websites like AirBnB, Homestay,, and the likes, it’s even harder to compete in the hotel industry. But you don’t have to fret too much as there is a more modern and unique way to market your services and that is by making use of AR and VR. Here are some of the things that Sydney VR and AR agencies can do for your accommodation business.

Catch the market’s attention

To sell a product or a service, it’s important to know how you can catch your target market’s attention first. There are a lot of options out there but if you really what to get noticed easily, you can ask an augmented reality agency in Sydney to come up with a strategy where you can use AR or VR to showcase the things that your accommodation business has to offer. AR and VR, although such type of marketing tools do not always come at a cheap price tag, can help your brand gain more attention because it’s modern and it’s unique. In fact, it’s much rarely used than the tradition marketing tools like print ads, TV ads, etc. and people love to see unique stuff. Hence, it would be that easy to gain the market’s attention in a good way.

Provide better experience

As hotel guest ourselves, we all want to see how a room exactly looks like before we book it. However, not all hotels allow us to take a peek at their rooms. What we’ll often see are stock photos or old photos of the room. But with the help of an augmented reality agency in Sydney, as hoteliers, we will be able to provide a better experience for them. This is because VRs can allow its users to tour the place virtually as if they’re already there. In turn, it would be easier for the guest to decide.

This new way of marketing with the help of an AR and VR agency in Sydney can definitely revolutionize the way you market your accommodation business. Aside from these, this modern marketing tool can do a lot more innovative and unique things that you can ever imagine.

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